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People are funny. What is more personal than the style you choose to wear and how you present yourself? When we go to the mall. My daughter refuses to step inside Gadzooks because it's a "head shop" image. My son too has preferences of where he wants to shop. I tried to go into one store and the response was, "Mom, that's a Black store." How many "white" kids do you know that wear FUBU? One time I needed a cocktail dress in a hurry. I went to a lovely "black" store because I KNEW I could buy any dress there and NO ONE in my circle would have seen it. It was not a store that targeted white females. The point is, there are so many niches to fill because we ARE a diverse culture. To make it in the business world, ESPECIALLY when your clientele is youthful and fickle, image is everything. A&F targeting preppies is no different from Victoria's Secret targeting a certain body image. Consider Bebe for that matter. I've got another one. Should we now hire men to sell bras to the ladies???
Maybe someone else knows this-Does it make a difference since it's a publicly traded company?
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