[SigmaChiCard]

Though not surprising, this lawsuit is ridiculous. The company is targeted towards the avg college kid. They target an audience and wish to convey an image. Is it so wrong to choose to hire the look of people to whom you target? Hire people that look and seem really cool, and people might seem them and say damn, i like their style...i want to look like that. Isn't that essentially the concept that glamour magazines work on?

Also, the company does go a little far, but that is how style has come to where it is. By pushing limits you can find out how far you can go. I'm not sying it's good, but overall they're inventive, and we all know they've patterned what we call style