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For me at least, they're the only jeans that fit me. I'm tall, no hips, no butt, pretty flat all around. I've tried store brand jeans and they just don't fit. I've never been able to fit into a pair of GAP jeans.
So, they're my only hope really. And while they are expensive, they're worth it to me. They last for years and are of the highest quality. I know that they won't rip as soon as I pu them in the wash.
Plus, the fit is AMAZING. Sevens fit perfectly (though they're freakishly long) throughout my body and make it look like I have a butt! They're miracle jeans, really.
I've never tried Miss Sixty jeans and I just bought my first pair of Paper Denim & Cloth jeans at Loehmann's for 45 bucks. Originally 155 dollars- SCORE! I would NEVER pay 155 for jeans, though.
But yeah, I think most people love them because of the fit and their comfort and because their fun and trendy and great quality.
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