Quote:
Originally posted by sugar and spice
I don't really get the point of that. I mean, anybody who sees the name or title on the cover is going to know what they're reading anyway, regardless of whether the cover features a dramatic-looking silver phoenix or a cartoon kid on a broom.
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It's all about Marketing! Why sell just one copy of the book to a family when you can sell TWO? One to the kid, one to the parents...now I don't actually know anyone who would buy 2 copies for one household, but I think it's along the lines of what they do with TV Guide sometimes (they have 4 covers for one week, of say, Star Trek characters, and they'll say "COLLECT ALL 4!" and why? Cuz they want our money! $$$$ KA CHING!