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A couple of things I can think of, but I'm not used to how formal rush works for the fraternities (See Summer Rush Thread for description of what I'm used to), so my advice may not be that great.
Use your wins to your advantage, guys may not know what they are, but they understand that 1st or 3rd place is winning, and who doesn't like to win?
Also if you have guys coming through that you really like, try to get them to get their friends who aren't rushing to start. That could be a big lure. One of the things that we use is getting recommendations from guys we've already signed.
If you can sign guys at any point during rush, then make 100% sure that those signed show up at all other events and they can help rush their pledge brothers. (Also gets those guys in to the feel of the house and brings them in to the mix pretty quick.)
Some houses at Nebraska who are slightly smaller often use the tactic of giving anyone who stops by a bid card "to think it over". Sometimes the power of just having a bid card staring you in the face while trying to bid cards from other houses can change decisions. I'm not suggesting you do this, as I think it is important to be selective about rush, but it might be effective to give out more bid cards early if that's possible.
Don't know how your Intramurals work out there, but here our intramurals usually have three divisions(if not more), and in the fraternities the freshman/pledges are stuck in the lower divisions no matter skill level. Some kids are drawn to the opportunity to play in the A division, rather than having to play in the C division. Smaller houses can give those sorts of opportunities that bigger houses won't.
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