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I was thinking this morning that one could conceivably organize a protest against 1stbooks.com for promoting Fred's book. 1st books is a fairly new startup with a clever concept for getting new authors to print. From what I can tell, they make their money based solely on a percentage of books sold.
So this got me thinking. I imagined I was a 1stbooks.com executive. This is my thought process...
I'm a new, fairly hip and cutting edge publishing house trying to sell more books to my target audience: Younger tech-savvy internet consumers, including college students, many of whom happen to be... greek.
And I'm also trying to get new authors to come to 1stbooks.com so I can offer more books and make more money. And new authors are typically college educated, and of course a lot of the people who went to college are also... greek.
I've got this Fred Hatchett book that probably sells like 1 copy a month, so that's worth about $6 a year to me in revenue.
Then I've got the prospect of up to 9 million living greeks boycotting not only this book, but my entire website because of Fred's offensive content and his history of individual harrassment.
Then I also hear that Fred's book may or may not have issues with copyright violation and/or trade secrets in published ritual works.
Hmm. What would YOU do?
You would probably drop Fred's book like a sack of dirt, don't you think?
Greeks have an incredible amount of purchase power. Do we have a collective voice? Who has some spare time on their hands?
wptw
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