[Kevin]

I think it's the opposite of what you're all saying.

Society is now actually noticing that this goes on! It's been going on for years now!

In this one HS incedent (let's face it, if there were no video it wouldn't even be newsworthy) it was reported that although this had gone on for some time, it had never gotten so out of hand.

I find that hard to believe.

30 years from now if something like this had happened -- or someone got seriously hurt in say a college hazing incedent they would have written it off and said something like "Boys will be boys".

It doesn't make it right in any way. However, society as a whole has just now started really paying attention to this stuff (thank the 24 hour news cycle).