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Magic has been been doing this kinda stuff for a long time, but as you said, he has stepped it up since he retired. Magic was well known for his support of the United Negro College Fund back in the day. He was an honorary spokesperson for a while and sponsored "Magic's Midsummer's Night Dream"--a basketball tourney and college fair in LA every summer to support UNCF.
He visited Spelman when I was a student there and I had the pleasure of meeting him and taking him on a tour of the campus. Very nice man!!
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