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Don't get me wrong......
I am totally excited for The Matrix and all.....
BUT
They might have the most ANNOYING merchandising/advertising campaign EVER.
Those Heineken and Powerade commercials really make me not want to go to the movie, honestly. They're just poor. I mean even the HEINEKEN commercial sucks (they generally have great advertising work so I was surprised).
I guess I liked the Matrix originally because not too many people I knew were all bout it and it seemed more cult-ish...and then it blew the hell up. I wish they could at least keep the advertising classy and witty if they can't go for that cult feeling anymore.
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It may be said with rough accuracy that there are three stages in the life of a strong people. First, it is a small power, and fights small powers. Then it is a great power, and fights great powers. Then it is a great power, and fights small powers, but pretends that they are great powers, in order to rekindle the ashes of its ancient emotion and vanity.-- G.K. Chesterton
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