One effective way to work with cliques, especially if they have gotten to the point of truly "dividing" the chapter up, is to randomly assign members to different groups that are participating in chater retreats/events, etc.... that way, if the cliques are to such an extent that members are getting out of touch with one another, this will force them to work with members they may not normally associate with. I've seen effective results with this in the past...
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