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A couple years ago, the Epsilon Iota chapter adopted a local mascot and local colors...and here is the little explanation as to why...
"Symbolism is ever-present throughout life, and sorority is no exception. Following in the footsteps of other chapters, Epsilon Iota adopted a mascot. Luna is our symbol of what we have achieved at Christopher Newport University. Unicorns are mystical creatures. They are majestic and they are a symbol of royalty. Our unicorn, Luna, symbolizes much more. She has four feet that set her foundation on the ground, much like the founders of Gamma Phi Beta, Helen M. Dodge, Francis E. Haven, E. Adeline Curtis, and Mary A. Bingham; who set our foundation in 1874. Moving up, she has four legs which support the weight of her body. In Gamma Phi Beta, we support ourselves, and each other, with dedication to our creed: love, labor, learning, and loyalty. Her large body symbolizes the size of the sorority. Gamma Phi Beta reaches far beyond the Epsilon Iota chapter. Internationally, there are over 70,000 members. She has a long neck, one that denotes the length of time one is a member of Gamma Phi Beta. Sisterhood surpasses college, it is a lifetime commitment. On her neck, she wears a bandanna showing the local colors of Epsilon Iota. The horn on top of her head is symbolic of unity. She has one horn, we are one sisterhood. Together, you have Luna, Spanish for "moon," which is our international symbol. Luna is a majestic animal marked for excellence in all she does. She emulates the ideal Gamma Phi...striving for the highest type of womanhood and representing the sorority in her every action."
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