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its very expensive in general..it ranges in price from anywhere to $200-$1000+...from what i have heard tho, when done right its DEFINATELY worth the $$..
its a very time consuming, lenthy, delicate process..
basically they use chemicals to separate the bonds in hair that makes it curly so it is straight..its not exactly "wash & go" but its certainly more straight/manageable/frizzy then hair thats curly..it does take a little bit of help from a flat iron to make it "shiny", and since its such a delicate process you have to make sure you have someone with a lot of experience because you can really mess up your hair
it also allegedly makes your hair humidity proof, which is why i am considering getting it done..my hair is naturally curly, but i have no problem straightening it w/a hair dryer & flat iron..but once summer/humidity come along its a lost cause and it drives me nuts..
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