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I know a lot of guys that have been branded. However, none of them were forced to do it. For one of them most of the brothers get branded soon after initiation, because they consider it a tradition. For another friend of mine, he's one of the only people in his fraternity that have been branded. He did it b/c he considered it a higher commitment than getting a tattoo or something like that with letters on it. The way that the guys I know show off their brands makes it seem like they were not forced or pressured to have them, its more like they have pride and honor in being branded.
I don't think that its considered hazing to be branded if you really want it. However, if a brand is forced, or if someone is coerced into getting it, then it's hazing. I love my organization to death, but I would never want to burn my letters into my arm, or anywhere else.
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