I agree that it depends. We also have two types of alumnae groups, one less formal than the other.
I would say that it's as hard as you want to make it. I went into it with the attitude that I wanted ours to be the best it could be (or what was the point in wasting my time) and it was a LOT of work. But, we only had two people running it too. If you start out with less lofty goals it will be less stressful.
BUT no matter what, ALL of the work will be WELL worth it. I lived, breathed, slept, ate Gamma Phi Beta for three years but I loved it all and I would do it all again.
PM me if you'd like any other tips.
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