I received a few issues of Honey for a free trial last month and to me, it too lacked substance in my opinion. I kindly wrote CANCEL on the bill invoice and sent it back promptly. I guess it takes time to build up a reputation, but overall the magazine doesn't stand out to make you want to buy. Some magazines are made for looking at pictures while waiting for your hair appointment and others are for reading. To me Honey is a "oh look who's on the cover magazine." But try it out and see if you like it.