It is way shady.
That guy knows he doing something wrong.
But I will say that I do agree some pledge activities are secret to some groups. Ours are all open, but we have a fraternity that covers EVERY window in their house. They have kids depledge for the most messed up stuff ever. It is sick and disgusting. I don't think they've redone the pledge program since the 50s. If you aren't willing to do it in the open (some obvious exceptions- ritual/ceremonies) then you shouldn't be doing it. If you can't answer a concerned parent's questions, you shouldn't be doing it. It really is just a bit of common sense.
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