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What purpose then is served by making a GLO come in under the wing of a national fraternity, if their reach is itself national?
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I'm not really sure what you mean by this?
There are many benefits to being "taken under the wing" of a national organization. 2 local sororities on my first university have since colonized with national organizations and there are so many benefits that the locals otherwise would not have been able to have. For example there are traveling consultants who can visit the chapters if they are having problems, there is a much larger alumni base nationwide, and so much more. The two groups couldn't be happier right now.