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Brian, I am from Kappa Epsilon Chapter, so I can certainly understand where you are coming from in terms of creating new rush traditions.
As a pash rush chair who moved from a wet to a dry rush, I can tell you that the transition is somewhat rough. Finding good events that promotes the right types of brotherhood is difficult and can be hard to move your brothers out of the wet rush frame of reference.
Having said that, I would recommend doing a blue chip information session and dinner. The information session can be done on or off campus and would involve different speakers from the chapter on bragging points of the chapter, etc. This is good in conveying the points of your chapter in a professional manner without using alcohol.
When we transitioned from wet to dry rush, our Greek Advisor made us stipulate in our agreements with restaurants and such that we would not drink on their premises and if we did, the restaurant was to notify the school.
What we do now is rent out a portion of the dog tracks in KC and have a prime rib dinner served. Its an awesome event, and is by far the best on our campus (others either go bowling or to a comedy club).
Other ideas are to go paintballing, play lazer tag, rent out an arcade or family pool hall, putt putt, stuff like that.
I would definitely recommend talking to your Greek Advisor and get input from her/him as to negotiating these ideas into your agreements with places. Hope this helps.
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