Consumer Profile of African-Americans
The total buying power of African-Americans is over $400 billion
259,000 African-American households have an annual income over $100,000
Data from 1992 shows that African-American businesses generated a $32.2 billion annual revenue
African-Americans represent 12% of the population; yet they account for 25% of premium cable subscriptions
African-Americans watch 50 or more hours of television per week
African-Americans spend almost $3 billion annually on cable television
http://www.wict.org/diversity/afamcons.html