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I come from a school with one well WELL known Glo and two other not so prominant GLO's (my chapter included).
I don't think it matters socially who will hang out with whom. Our school is too small for that. however, the well known chapter's national expects them to represent thier strong reputation, so they are more focused on winning awards and having thier members participate in at least two other campus activities. (not all their focused on, just more than the other chapters). This makes them appear more omnipresent, even though they are not that much larger than the other chapters.
As for recruitment, i think it does matter to some girls. Alumni ties and national rep have some great benefits and that is what some girls really want out of their greek exprerience. They also don't have to "sell" their chapter as much because they have a name that precedes them. I even had a girl in my rho chi group say: "well if you're going to be in a sorority at least be in one somebody's heard of". However, alot of times it can still just come down to how well you mesh (my less nationally known (but no less strong!!!) chapter almost always makes quota). A good national rep certainly can't hurt, except for when a girl gets so caught up in a name that she joins a chapter that she doesn't clique with and that does happen from time to time. All in all, it is a factor, but it is dependent on the Rushee how influential it is. It is by no means an insurmountable obstacle to other chapters.
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