Welcome Jarod, and to Tom delta is recruitment chair.
I think the best advise i can give you is to start early, at my school we have new student dday when all the prospective freshman come and check out the school to see what they are getting themselve into, which is next week for us by the way. anyway we start then, we get names and start contacting them for events over the summer, usually one a month. Like an O's game or kingsdominion trip or even white water rafting. Those guys are our core group of freshmen. Then move in day, try to walk through the dorm and help out, or just plane meet people, make contact anyway you can and get your name out. after that flyer to get your name out and to get awareness about events. We usually have a rush table out for a week or two, and try to just walk up and meet as many people as we can to try and introduce them to the fraternity. This is the most difficult part of recruitment. You have to be willing to work outside of your "comfert" zone and just go up to a stranger and say "hi my name is ______, have you ever thought about going greek". Just try to meet and talk to as many people as you can, i have always been told you will only get about 25% of the guys your talking to, so in other words if you want to rush 10 guys, you better be talking to 40. Even if you dont get those other 30 , the seed has been planted and they might talk to other people that might check you out because of it.
I hope this helps get you started if you have anymore questions or you want some more ideas as far as events or flyers just email,
wdemar1@gl.umbc.edu. I was delta at my chapter and rush is definiately one part of lambda chi i love to brain storm about.