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When I was at school, the chapter that always had the highest gpa (by quite a bit), partied like rock stars! They basically had two extremes: party mode, and study mode. Their chapter president graduated with a 3.9 in Physics, and I never saw that boy without a beer in his hand! He now has a PhD in Nuclear Physics, and (last I heard) is on the faculty of Duke (I think).
Honestly, as long as your members are well rounded, and don't live up to the "nerd' image, I think having the highest gpa would be a strong selling point. If the guys are currently struggling with an image problem, work with them on social skills, the importance of good conversation skills, dressing well, etc.
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