I think this is more for a marketing strategy. Beckham is the #1 soccer player right now in term of marketing. I think Figo is better then him, but that is another story. Real Madrid want to be the "world's" team, which is right now being occupied by Man Utd. By them getting Beckham, they could definately sell a whole lot more Jersey, especially in Asia where they see him as near god like.
This bid seems weird to me. They already got a fantastic Right Winger in Figo. Unless they're oving Figo to the left. Vieira would have been a better buy in term of the pitch, as he is an excellent AM.
Either way:
