[Kevin]

An example... for us, Summer (and even before that) recruitment is of HUGE importance. We have most of our candidate class lined up and orally committed (non-binding) before formal recruitment even gets underway.

It's mostly informal events and get togethers that make it work for us. Our school is making the transition from being a commuter school to being residential. Many incoming freshman have not and would not consider rushing at least until their old HS friends come back and tell them how great it is, etc.