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I'd see about the possibility of IFC and Panhel putting in ads - a listing of houses, statistics like how greeks are overrepresented in campus organizations compared to their respective % of the student population, stuff like that - into the bags.
We have New Student enrollment during the summer and our NSE leaders are dressed always in red...no affiliation shown. But they include Greek Life into their skits as something you can be a part of. Because of this I don't think that NOT being able to wear letters is that big of deal.
Perhaps you could get info added into the tours. If you walk past Greek houses, just make sure all the tour guides mention that greek life is something that is available to everyone, that the stereotypes aren't true, and when Rush is. I think this is not that big of deal if to say if groups are walking by greek living units anyway, and the tour guides that don't support greek life aren't actively supporting it, just giving out more information.
I think the best way to present this to your boss is to say that it is entirely about getting information about college out to the freshmen, letting them know their full range of options when they come to your school. Withholding such information would just be like not talking about intramurals, or student government...it would be ignoring a significant population of students. The most important thing is that you have to play this up as not promoting Greek life, just letting people know it exists.
As for hendrixski saying freshmen aren't good rushees...depends entirely on where you go to school. In some places (like my school) freshmen are 98% of rushees, and typically we have found that sophomores are far less likely to take bids b/c they have been on campus for a year and are more likely to feel that they don't need a fraternity since they did fine the previous year without one.
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