GPhiBLtColonel,
I agree with Sigmadiva and Steeltrap. I also serve in PR for my chapter and it can be tough at times. I'm wondering if you tried other papers in the Atlanta area since you are not getting the response you are looking for from AJC. A weekly or monthly might better accommodate your chapter's activities. Use your TV stations too especially if you have a 24 hour TV station---they might need other stories. It also helps if you build a relationship with your local media and maybe meet with them (if possible) so you can have an understanding of the otherside. I know I had to do this for radio and television (I work for a newspaper) since I didn't understand that medium as well as newspaper. Keep at it---it'll come!
And to GPhiBLtColonel, I agree with Steeltrap on this one. My chapter just celebrated our 75th Anniversary and I was the Public Relations/Media Chair for the event. The way I publicized our event was to call first then fax a press release to each media outlet: radio, t.v., newspapers, and community newspapers. And as far as I know, we don't have an 'insider' working for us and it was well publicized and attended. [/B][/QUOTE]
__________________
Delta Sigma Theta Sorority, Inc.
|