As I understand it, Dr. Coddington make suggestions to the founders as to what the motto and symbolism could be. IIRC he was a professor of philosophy (or theology?) so he would have a good knowledge of the classics. He was a member of Eta Kappa Nu and the Eclectic fraternity (at Wesleyan, I think), so he'd have had experience with a ritual.
I am sure that the ideals are similar, because they are for all the NPC groups. (You can deduce that by reading their creeds, mission statements, and statements of incorporation.)
The article in the Q that the previous poster referred to also talked about the shape of the badge. It's interesting to note that most of those founded in the northeast (relatively speaking) have monogram badges--AGD, GPhiB, APhi, Sig Kap, Theta Phi Alpha, AOPi, AEPhi. (Exception: DDD, SDT, DPhiE, PhiSig.)
Those founded in the midwest have emblem badges: DZ, KKG, PiPhi, AXiD, AChiO, Theta.
(exception: AST)
Those founded in the south have shield badges: ZTA, Tri-Sig, KD, ASA, Phi Mu, ADPi.
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