I'm not sure what they did this year, but i can tell you from the past.
we used to give out good stuff at tables in the student centre, but since have limited it to things like lollipops and candy canes with tags that have our contact info.
during our info parties we hand out little grab bags that have candy, pencils, erasers, candles, a flyer and then other odds and ends.
One year our theme was "I AM PHI SIG" (inside the maple leaf...you know like the beer
) so we put all the goodies inside mugs that had maple leaves and "Canada" all over them (that we got from our ever so fantastic dollar store!)
I think that was the coolest..maybe cuz I was MRC and in charge of it all!
we're small chapter so recruitment budget is really tiny (eg it was around $150 bucks the year i was MRC)