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I understand the reason that many national organizations have made politically correct changes in the termonology. Unfortunately, I personally feel the new terms, namely "recruitment" and "new member", have actually hurt the rush process for my chapter. My sorority is the only greek organization at my school, and we have a difficult enough time with attracting new sisters as it is. When Phi Sig national changed our termonology the potential new members didn't understand what we were advertising. "Rush" and "Pledge" are well known, and generally well understood, terms. New incoming freshman didn't identify "Recruitment" with joining a sorority. I don't know if other chapters have experienced this misunderstanding, but we certainly have.
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