Ludacris/Pepsi UPDATE!!!
The soft drink Giant Pepsi reached a verbal agreement with rapper Ludacris. The deal was brokered by mega-mogul Russell Simmons on the eve of a potential boycott. While the terms of the deal remain secret, it is reported that Pepsi will provide the Ludacris foundation with funds to help support the arts within the African American community.
Many have had mixed emotions about the Ludacris issue and his ability to promote a soft drink. Yet we maintain that if the company chooses to institute a benchmark standard of ethics, then all should adhere to it. Signing the Osbourne Family
makes their initial argument paper-thin. We need to look at the greater issue, which is to stop accepting the double standard treatment that's usually thrown our way.
|