Well, it sounds like you (Kate) and I are on the same page, because I too think the concept of marketing is a good one. In fact, I am of the belief that half of the strength of a sorority on any given campus has a LOT to do with the way they "market" themselves.
We just have a whole different problem with our location because
instead of helping, I really believe OUR Pan. Alum Assoc. closes doors to many girls. As an individual, I know I try my hardest to stir up interest in Greek life, but since AXO doesn't have a chapter at LSU, the best I can do is help them locate people to write a rec, make them aware of deadlines and such and share a few tips from GC along the way. Just like each campus is different, so is the mindset of the ones in control of the information. Here, it would appear they don't WANT to market rush...they would like to hand pick it.
Maybe if enough of YOU guys bang the drums, we will see some changes. Sad to say, or area is going backward rather than forward.