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It would be possible, of course, at my school, but numbers would drop tremendously and the composition of the sororities would change drastically. Having just finished with informal rush, my sorority has realized how different the girls we get from informal and COB are from the girls from formal rush (not in anyway superior or inferior, only different -- informal is generally more laid back girls who are less the "sorority type"). I think the types of girls that would join houses if there was no formal recruitment period would be so different as to change the way our entire Greek system functions.
I personally like formal recruitment because, by giving girls a chance to see all the houses, it ensures that a girl will have the best possible choices. What she does with those choices is up to her, of course, and she won't always make the best one. But with COB, most girls are only exposed to three houses, maximum, and this can definitely lead to some disillusioned PNMs.
The no total thing would be very, very unlikely to work. I can't picture it working without causing huge amounts of sorority rivalry, animosity between houses, out of control drama, etc.
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