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My perspective as a U of SC grad
In my experience, rush at U of SC was extremely competitive. We had several large sororities and a few smaller ones. The larger ones I'll call A, B and C. These were the Southern Belle groups. Large, popular, beautiful but not necessarily diverse. But that was okay because from my perspective this is what they wanted.
Rush was not so much finding a home as winning a beauty pageant. Money, clothes, who your parents were and where you were from were big qualifiers. Those without recs need not apply. Not getting in to one of the big three could be crushing. People actually transferred schools if they could not get into one. Suicide bidding was common. So was dirty rush. I was first hand witness to this. I can't tell you how many times my friend (a freshman) who was tall, gorgeous and rushing one of the big three, got personal notes and phone calls and gifts from sisters during rush.
This was all about 13 years ago, but I would think based on conversations here and now that this isn't so uncommon.
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