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Well, you can't generalize. The "right" sorority, country club, etc.--all this is important to some people and not to others. As far as sororities go, pledging one of the "best" groups is immensely important to some. And people tend to know the strength of the chapters at each campus so in some circles, so you couldn't get away with pledging a weaker chapter of a strong sorority...those in the know would say, "Sure, she's an ABC but it was only the Auburn chapter." But...I think most of the people it matters to would rather be in a weaker chapter of a strong sorority than in a less prestigious sorority on a big campus. After all, you'll still get to be in a more prestigious alum club later on.
Also, at many schools you just have one chance to make it into those "sororities of choice"...upperclassmen have a poor chance of being chosen. Crummy, but true.
This isn't just Southern though...often I read articles about how parents in the Northeast obsess to get their kids in the right preschool which will lead to the best prep schools which will get them into the chosen Ivies. The articles would have you believe that all northeasterners are like that, which of course they aren't.
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