A few things to also consider:
Make a free website for the alumnae chapter on Geocities (or whatever). Keep it updated! That way, women new to the area can find out that you do exist!
Make a mailing list for local alumnae on Yahoo Groups. I did this for my chapter's alumnae and it's great, because we can always get updates on what the chapter is doing.
A local alumnae association that I used to go to (before grad school!) has a similar list, not discussion, but announcing events such as philanthropy, founder's day, pool party, etc. I know that if I ever want to go, I'm welcome!
To keep it growing, give the website and alum list info to graduating seniors, and try to get them to sign up ASAP! That way they can stay informed and in touch.
Don't give up hope!
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