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Dorm Storms are the most effective way to perk interest by far.
Events like paintball are really good too, but bring people soley interested in a free paintball game.
Our school is mid-size: 6000 students
Freshman class was 1600 students
Only 400 out of the freshman class are male.
Using the freshman directory and other resorces we were able to track down all the names an contact information of these 400 guys and compile it into the "green book." Everyone got a phone call, everyone got an email.
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