Go by Decades
Have a 1940s party and serve forties (not saying that's what they drank in those days but you got to have something that fits with the theme)
50's party and serve what your Grandpa would have drank (ie. Falstaff or the like)
Another option is to set up a "block" for basketball games. Have a pregame party/barbegue and then as a big group go to the game together - works well if your student section is general admission. You could either have a block with the same house the whole season (which is what we do at Nebraska for football season) or just change it up every week with a different house.
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