I think one overlooked part of this is the fact that males and females make judgements differently. Females tend to go more on outward appearances to make snap decisions about groups. Girls who don't do their homework about sororities in general or who don't think long, hard, and deep about what they want out of Greek Life will see the small, struggling chapter and think "I don't want to be associated with that. . .what will everyone think?"
Guys, on the other hand, tend to think "hey, these 5 guys are cool, I like them a lot. I could be their brother, no prob. We'd have a great time."
That's why bringing a new sorority on campus when another one is struggling doesn't always have the same outcome as bringing a new fraternity on campus. It also depends on the attitude/atmosphere of the campus.
(NOTICE THAT THE ABOVE STATEMENTS ARE NOT ABSOLUTES. . .JUST PERSONAL OBSERVATIONS. thank you.
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