Yes, it is in the eye of the beholder. While some people might not think Mr. Mox is hot.....I think he's better than Brad Pitt.
Plus. the feeling I'm getting from some of the GC girls on the "going out w/o makeup" thread is that they do not think they are beautiful without makeup. My guess is that they are just as lovely, even though they might not think so.
Maybe it's different for other people, but when my beer goggles are on, guys who are on the line of good looking to mediocre start to look worse. But the good looking ones get even more so.