I recently saw a holiday commercial for beer. There was an apartment building. One floor had a holiday party, another floor up there was dancing and hoopla and whatnot. And you see it from the outside so you can see that it is definitely snowing outside. However they pan to the top floor to find naughty corporate execs and employees shreading documents and dumping them out the window so it only appears to be snowing. The tag line is "for those who were naughty this year, happy holidays anyway"
Cracked me up.