As for legacies, I think it is a total issue of pride and loyalty to your GLO. Having a son or daughter join your same GLO, especially your very same chapter would definitely be a very happy day for the parent(s).
The financial issue, and rekindled alumni involvement is great also and sort of comes along with the package.
As for what to do about these websites...
Is anyone here a computer hacker? It wouldn't take to much to blow these sites out of the water. Maybe have a group of hackers who are "defenders of the ritual" so to say. Sort of along the same lines as the Ebay "rescuers" who buy their GLO's pins and such so no one outside of their organization will get their hands on them.
Just a thought

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