Just to play devil's advocate a little here... I think that SOME degree of namecalling and bullying actually helps make us who we are... Depending on how we learn to cope with it. It's a fact of life, we'll end up with conflict throughout our lives. That's one problem I think American in general has.. We have poor confrontational skills... They are often the product of generallized conflict avoidance... Why? Because we tell kids that fighting and disagreement is wrong.
It's not.. There's a proper way of handling things. I'd actually argue that to some degree having a little thicker skin is a good quality to have. I was the victim of bullies when I was in grade school.. I learned to cope with it. Actually in an interesting way

I was left alone after I stood up for myself and consider myself to be a better person for it.