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That's pretty much what we do here... there's a place where you can go sign up for recruitment, booklets with a section for all the sororities (pictures, general info goes in those) and then the booklets are sent out to all incoming students (including transfers).
Fliers, sidewalk chalking (some campuses care about that, others done)... things of that nature. We aways have Tshirts advertising formal recruitment, too....
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