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This is just a guess, but maybe there are copyright issues with the use of Rho Chis? I'm pretty sure most Greek organizations have copyrighted their specific names by now. Maybe Rho Chis being used in conunction with another Greek organization- even if it's not as the name of the org- would be confusing enough that the organization Rho Chi would be able to sue.
Again, I'm no copyright lawyer, so I could be totally wrong, but that was just my idea.
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