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I think that it is necessary for a chapter to have a house (far more so for sororities than fraternities...although I don't know why) if everyone else does.
The main thing is to think about how it will be perceived by rushees. I think very few of us can say that as incoming freshmen we were mature enough, or knew enough to understand what really matters when selecting a house. 99% of rushees don't have a resource like GC or an older sibling to tell them that a chapter house is not that important. Even if they do, I think that there still is a draw for *typical* rushees to not look past the housing aspect. I know that at Nebraska, Pike who is without a house, usually draws in members who normally wouldn't have joined the Greek system. They are a fairly large house and have a very diverse group of guys, but the general feeling among others on campus is that half of those guys would not have considered a fraternity if there wasn't a group like Pike on campus.
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