We have something similar to that except our's occurs in the Spring semester. Fraternities will go to the sorority of their choice and serenade them. They'll bring flowers, decorate the front lawn of the house, and sing songs about how much they love the sorority.
It's lots of fun. After all the serenades, the sororities then vote on the fraternity they want to do Homecoming with. The fraternities that do not get paired up are matched with sororities. For instance, Zeta picked LXA this year. Fiji was automatically paired with us also so that they would not have to do Homecoming alone.
It's great doing the serenades during spring semester because the fraternity that we're paired with helps out at all our philanthropy events, coaches our intramural teams, and says lots of good things about us to incoming freshman.
We also help them during their rush.