I think the reason is because:
1) It isn't something a person would do typically
2) Peer Pressure
3) Wanting to be accepted, but don't know how to say no
4) Feeling they "have" to do it, and if they don't something "bad" will happen to them
5) Walking away is a lot harder than not
6) Feels there is no way out
7) Don't want to be considered a "wuss"
8) Don't want to be given a bad reputation
9) Don'r realize what is going on
10) Absolute Force
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