I am a Kappa Sigma alumnus who is very involved in both my chapter's alumni assoc/house corp and also on a national level. I can tell you THE single most effective suggestion to improve alumni relations with the undergrad chapter:
Recruit 3 or 4 ALUMNI to direct, plan and implement the alumni relations program! Alumni want to hear about the chapter, sure, but they want to hear MORE about the guys they went to school with. Solid, consistent newsletters to alumni (3 or more per year) with 80% alumni/ 20% undergrad news is a must. Initiate a "Hall of Honor" to recognize those alums that have excelled in the community, business, fraternity, life, etc. When recognized and honored as the living, breathing example of what it means to be a "XYZ", these guys will (usually) become your biggest fans.....and CONTIBUTORS!
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