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Does It really matter?
What's in a name? I shop at stores based on service, product, price in that order. If everything else is on point who cares what it's called. If it was called HEY YOU, but they sold quality Zeta stuff I'm there. Word of mouth will attract people, not a fancy name. The store I buy my Para from in Chicago is called LLODY's.
Named after owner. The window display let's you know what it sells and other advertising.
A rose by any other name!
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