I guess a lot of it is regional. I'm from the South, and I had never heard of TPA, SSS, ASA, etc. until I had already joined a sorority and learned the list of NPC groups. I imagine that at a school where it's just the big strong groups, even if the smaller ones have the money, alumnae support, and resources, that it would be very difficult because you do have girls who come in saying "I want to be a Theta/Chi-O/Pi Phi/KKG" and don't give the smaller ones a chance. They aren't being superficial, they're just going by what they know.
That said, I'd love to see another sorority at my school. There is a lot of anti-sorority sentiment, but there are 2 of us, and we're at/near capacity. It's hard having a Panhellenic with just 2 sororities--we have a lot of deadlocks. But, I'm not sure whether to consider my school large (based on its name and prestige) or small (based on the fact that we have about 5,000 undergrads).
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